Saturday, April 11, 2020

For Mother’s Day, Center for Community Advocacy honors health education volunteers called Promotoras

The Spanish word “promotora” translates simply to “promoter,” but in the farmworker community it means so much more.

Salinas, CA, April 11, 2020 - A Promotora is a camp health aide, a lay health adviser, and outreach worker, a community health representative and more.

Most Promotoras go by another title — madre. As mothers they dream of providing a better future for their children. They dream of helping to create healthy, safe and strong neighborhoods.

With Mother’s Day approaching on May 3, the Center for Community Advocacy wishes to honor all of its CCA-trained, volunteer Promotoras. These women remain significant pillars within CCA’s efforts to provide education, orientation and health support to farmworkers and other low-income working families.

This year CCA has created an awareness campaign called “Por el Amor de Madre” (For the Love of Mother), and is accepting donations through its website to aid the Promotoras program.

Trained by CCA and health service providers, Promotoras comunitarias deliver preventative health information/interventions to neighborhoods in the Salinas and Pajaro valleys. These efforts help educate their peers about chronic diseases, behavioral health and youth violence prevention. For many farmworker families, Promotoras may be their only source of health information. This may mean the difference between preventive care and diagnosis of a preventable chronic disease.

Through CCA’s Promotoras, each year hundreds of farmworker families and other low-income families learn and teach others about:

● simple and healthier ways to eat and cook.
● ways to increase their physical fitness.
● how to prevent, detect and make referrals to proper health providers.

To support the CCA’s Promotoras program, or to get more information, call CCA at (831) 753-2324 ext. 12.

About Center for Community Advocacy
CCA provides education, orientation and legal support to farmworkers and other low-income working families who want to establish neighborhood committees that work to improve housing and health conditions. CCA trains these committees to negotiate with landlords to resolve issues such as unsafe housing conditions, housing discrimination and security deposits. CCA also trains these committees to provide preventative health information and interventions in their neighborhoods.

Marci Bracco Cain
Chatterbox PR
Salinas, CA 93901
(831) 747-7455

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