Thursday, June 25, 2020

Max’s Helping Paws Eases Healing For Grieving Pet Owners Through "Rainbow Bridge Tribute Fund”

The passing of a beloved pet can leave us broken and disconsolate.

Carmel, CA, June 25, 2020 - The passing of a beloved pet can leave us broken and disconsolate. Tribute donations are a wonderful way to give in memory of others. Now, there is a unique way to help us heal, honor their memory while helping other pets in a health crisis. Rainbow Bridge Tribute Funds provide pet owners with your own virtual memorial that tells the story of your pet and shares that special relationship with friends and family who might wish to donate in your pet's memory. Most importantly, as the fund is distributed, each page will also share information about those helped in that pet's honor.

With an ongoing mission to help fund treatment for pets in crisis, the nonprofit Max’s Helping Paws Foundation ( has created a convenient online form for pet owners to provide details so they can personalize their page with pet photos, stories and tributes, and easily be shared on social media. This private memorial fund requires a pledge of $1,000, however a $500 donation begins the set up process for your fund and page. This page can then be shared with others in an effort to reach the pledged amount.

The idea behind Rainbow Bridge came from a supporter of Max’s Helping Paws, Brittney Weinerth, who had lost her companion dog Abagail. Inspired by Max’s “Chestnut Fund” — to help pet owners experiencing severe and immediate personal financial loss resulting from the COVID-19 crisis — Brittney explained to Max’s founder, Dyana Klein, that it would be nice to have an “Abagail Fund” and invite her loved ones to donate to it, as during her grieving process, she struggled to find ways to relieve the pain and honor her bond with Abagail. “It would be really neat to see how the Abagail funds were used to make an impact for other animals,” she said. Klein obliged, and now Max’s is proud and pleased to offer the ability to set up a private Rainbow Bridge Fund in addition to its current Tribute Donation option.

For more information, to volunteer or to donate to the cause, visit

To learn more about Rainbow Bridge Tribute Funds, visit

Marci Bracco Cain
Chatterbox PR
Salinas, CA 93901
(831) 747-7455

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