Monday, August 10, 2020

Kindness Monterey Campaign to Stream First of Live Care-A-Thon Online Concerts on Aug. 23, On Facebook

Campaign Helps Restaurants and Those In Need Due to COVID-19 Emergency.

Monterey, CA, August 10, 2020 — Kindness Monterey, a campaign initiated to help individuals in need and restaurants that have been challenged as the result of the coronavirus emergency, will present its first online Care-A-Thon live concerts on Aug. 23 on Facebook.

The first online Care-A-Thon concert is produced by musician and promoter Kiki Wow and hosted and produced by Destination 831, and will be held from 6-9 p.m. Sunday, Aug. 23, 2020. The concert will feature 10 local musicians, short video interviews with local restaurant owners, and a call-out to donate to the gofundme campaign. The link to the concert will be available on the website after its initial streaming.

Musicians confirmed include: Alisa Fineman & Kimball Hurd, Kenny Stahl & Bob Burnett, Lee Durley, Robert Turner, Dave Holodiloff Trio, Kiki & Wowettes, Haley Jane, Mira Malcom & Michael Martinez, and Richard Bryant & Kyle Kovalik.

The concert will be streamed on the Kindness Monterey Facebook page at Another concert will be held in September.

Kindness Monterey, which was launched on July 8, 2020, has expanded its campaign to include a gofundme page, new partners working to get sponsors and donations, and assistance to restaurants wanting to set up gift cards on their websites.

Kindness Monterey is encouraging local restaurants to join their campaign. KM is making a concerted effort to reach out to all restaurants by in-person visits, email, mail, phone to have them sign on so that they can be listed on the website. Many restaurants that provide gift cards do not have the ability to order them online as a digital gift card, which makes it difficult for the person wanting to

send a friend or co-worker a gift card, which is the message of the campaign — to buy a gift card and send it to someone who needs a lift. Sign up at: and read about the benefits of being on the kindnessmonterey website and offering digital cards.

With that in mind, KM is partnering with a CSUMB initiative called GetVirtual gives local businesses affected by COVID-19 the tools to adapt to the virtual landscape and extend their businesses online. Their program pairs local businesses such as restaurants, who need help with online tools like gift cards, with college students who are tech-savvy and want business experience. It's a win-win. Restaurants get help for free and the students get college credit. is partnering with GetVirtual’s CSU Monterey Bay chapter starting in September when students are back in school. Maren Elwood, (co-founder of, will work with Brad Barbaeu (GetVirtual CSUMB Program Director) and Kenneth Olsen (CSUMB GetVirtual Program Manager) to pull together a team of students who will assist our local restaurants to offer an online gift card option on their website. Meanwhile Maren Elwood, the co-founder of Kindness Monterey, is currently working to sign up restaurants now.

Kindness Monterey has teamed up with The American Institute of Wine & Food (AIWF), Monterey Bay Chapter (, which has agreed to be the campaign’s 501(c)3 non-profit fiscal sponsor. Kindness Monterey can now accept donations of $250 or more from corporate sponsors or individuals through their fiscal sponsor — AIWF-Monterey Bay Chapter, and those donating at that level or higher will then be able to get a tax write off. Chef/caterer and cookbook author Mary Chamberlin, Emeritus Chapter Chair/National Vice Chair of AIWF – Monterey Bay Chapter, has been instrumental in making this happen.

Kindness Monterey has also set up a GoFundMe page at: You can also access the page with the “Donate” button on the Kindness Monterey website ( or Facebook page (

The GoFundMe page was set up primarily for individuals to give smaller donations to help fund the campaign. It will enable the Kindness Monterey team to spread the word about this important program that benefits so many local community members through print advertising and social media. The advertising will urge everyone in the community to go to the website and purchase restaurant gift cards. Please note that any donation under $250 is not tax-deductible.

For individuals or businesses who do not have a specific person in mind and would still like to make a donation to the Kindness Monterey program, these GoFundMe funds will be used to purchase gift cards for the Food Bank For Monterey County, to support the Boys and Girls Clubs of Monterey County and other worthy local community members in need.

Kindness Monterey has also teamed up with marketing and PR professional, Wendy Brickman (, who will reach out to local businesses and individuals to secure sponsorships to help fund the campaign. The campaign needs the support to be able to continue and every donation makes it possible to bring the community together to support our restaurants.

Sponsorships will allow Kindness Monterey to accomplish five important goals:

1. Fund its campaign enabling Kindness Monterey to do widespread marketing through social media, print advertising, Constant Contact and various Chamber of Commerce email blasts.

2. Allow Kindness Monterey to buy restaurant gift cards and distribute them to organizations such as the Food Bank For Monterey County, Chambers of Commerce, small business owners whose companies are being challenged by COVID-19, first responders, musicians, displaced hospitality workers, including those working in the restaurants, field workers, etc.

3. Provide matching funds to offer 2-for-1 deals to generate additional sales for gift card promotions.

4. Allow Kindness Monterey to donate six grab-and-go weekend meals to the Boys and Girls Clubs of Monterey County for every $1,000 raised through sponsorships and GoFundMe.

5. Fund the two online Care-A-Thon concerts as well as other fundraising events.

The Kindness Monterey campaign was created by local businesswomen Annee Martin and Maren Elwood, and the website, was launched on July 8, 2020.

The pay-it-forward gift card campaign to help Monterey Peninsula restaurants encourages generosity from the community by purchasing these gift cards to give to family, friends, neighbors, musicians, service providers, small business owners, field workers, frontline medical personnel and first responders. Martin believes that not only are you helping restaurants stay alive and letting them know they are loved and supported by their community, but by paying it forward, you are lifting the spirits and hopes of our entire community.

Kindness Monterey will continue to provide as long as there is a need in our community. For more information, go to:, like Kindness Monterey on its Facebook page,, or call Annee Martin at 831-236-5618; Maren Elwood at 831-238-5503; or Kiki Wow at 831-235-7662. Or, go to the website at:

Marci Bracco Cain
Chatterbox PR
Salinas, CA 93901
(831) 747-7455

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