Strengthening its mission to provide equitable access to healthy, affordable fruits and vegetables, Everyone’s Harvest saw a 28-percent increase in funds distributed through its Market Match program in 2020.
Marina, CA, February 10, 2021 - Strengthening its mission to provide equitable access to healthy, affordable fruits and vegetables, Everyone’s Harvest saw a 28-percent increase in funds distributed through its Market Match program in 2020.
“We were thrilled to see that more families than ever took advantage of this program in 2020, and we are also able to double produce purchases for families who received the Pandemic (P-EBT) CalFresh allocation,” said executive director Reid Norris.
Market Match is California’s healthy food incentive program that matches customers’ federal nutrition assistance benefits (like CalFresh and WIC) at farmers’ markets. The program empowers low-income customers to make healthy food choices and benefits hundreds of small and midsize California farmers.
In the last 10 years, Everyone’s Harvest has coordinated more than $175,000 in CalFresh purchases for fresh fruits and vegetables. September 2020 was the best month in the history of the Market Match program, as more families than ever now rely on farmers’ markets for healthy, local produce.
“Not only have we had our most successful year in distributed funds, we've also had great success in assisting those with EBT for the first time,” said Norris, who reported a 57 percent increase in first-time users. “With this increase, we are delighted to ensure food security for those who need it most.”
Marci Bracco Cain
The Buzz PR LLC