Thursday, May 14, 2020

Max's Helping Paws Expands Access to Financial Assistance to Better Meet Needs of Pet Owners

During these extraordinary times, Max’s Helping Paws Foundation has continued its mission to help fund treatment for pets in crisis, saying yes to nearly 250 pets through 23 veterinary partner practices.

Carmel, CA, May 15, 2020 - Historically, treatment had to be through one of these partner practices. Increased needs surrounding the COVID-19 , pandemic has led the nonprofit to announce that effective Friday, May 15, 2020, pet owners will be able to apply indefinitely for Max's financial assistance programs through any Monterey County veterinary practice that would like to sponsor a client.

“Organizations, both for-profit and nonprofit, must pivot to the needs of this county as best they can right now,” said Dyana Klein, who founded Max’s Helping Paws in 2016, following the death of her Miniature Pinscher Max. “Our first initiative was the launch of Chestnut's Crisis Fund, specifically designed to help pet owners financially impacted by the pandemic.”

Knowing that the ripple effects from the pandemic will be felt for a long time, the nonprofit needed to evolve to an open model based on “inclusivity, accessibility and reciprocity.”

“We know that the need for financial assistance to help keep companion pets from suffering has multiplied,” said Klein. “We have to be where the needs are, and we can't achieve that if we restrict support to a subset of local practices.”

With this new model, pet families, already in difficult situations, will not be asked to go somewhere new in order to apply for support. Eligibility and process, consisting of a client application and treating veterinary practice form, will remain unchanged. No enrollment form or contract of any kind will be required in order for a treating veterinary practice to sponsor a client.

Max’s will also unveil a simple virtual training page for new veterinary practices. “We hope to build a reciprocal support model so we can continue to help more pets at more practices,” Klein said. Max’s will highlight and feature year-round those practices that are able to reciprocate through participation in fundraising activities.

Believing financial circumstances should never decide a companion pet’s fate, Max’s relies on the generosity of the community to fund its mission. General donations are accepted through the nonprofit’s website

Marci Bracco Cain
Chatterbox PR
Salinas, CA 93901
(831) 747-7455

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