Friday, August 22, 2014

The Importance of Business Rules in Business Process Management

In the AuraPortal BPM suite, the Business Rules house all the company regulations and procedures, and can be directly integrated with the processes without losing their independence.

Woburn, MA, August 23, 2014 – AURA (, a global provider of AuraPortal.(*) Business Process Management (BPM) software, has announced that AuraPortal Training School's latest course offering will focus on the synergy that is created when using Business Rules in the Processes. It will also cover the technology and methodology necessary to create a Business Process model that widely automates the activities performed in any organization.

AuraPortal has been distinguished with great advantage over its competitors by Ovum in its Decision Matrix report and by other renowned analyst firms.

AuraPortal BPM offers an innovative Business Rules concept, much more simple and powerful than any other system. Besides containing the company regulations and procedures, this module can also store information as rules, to be kept independent from the processes. These rules can be summoned automatically from the processes at the appropriate time, and are calculated and the values returned to the processes instantly.

"There are two parts to a process model, one permanent and the other changing. When designing the Processes in a BPM suite, the part that is considered permanent (the structural part that determines the workflow) is modeled in the process diagram, whereas everything that is conceptualized as operating standards that change frequently is constructed in the form of Business Rules." Comments Francisco Chinchilla, Director of AuraPortal Training School.

AURA is a global BPM (Business Process Management) software provider delivering a solution that creates, without the need of IT programming, Business Process Workflow Execution Models. AuraPortal is 100% Web-based, and is complementary to existing ERP and CRM systems.

AURA has a presence in 40 countries with more than 300 customers including, among others: Walmart, Toyota, General Motors, Pemex (Petroleos Mexicanos), Carrefour, ArcelorMittal, PepsiCo, Coca-Cola, Danone, INCAE, Kimberly-Clark, Yamaha, Royal KPN, Bristol-Myers Squibb, etc., as well as many Government Agencies and Departments in several countries. All of these customers benefit from maintenance contracts.

It is headquartered in Europe and has an executive branch in North America (Florida). It also has offices in several countries and a vast network of partners who locally attend customers throughout the world.

Cristina Siscar
400 Trade Center
Woburn, MA 01801-7472

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